SalonQP Photoshoot and competition launch
Photoshoots around the world (Paris, Moscow, NYC, London, Dubai)
Instagram TakeOver with 20 sponsored posts within 3 days and a reach of 5M followers
Thematic photoshoot and product launch presentation
Summer VIP dinner with collectors in Singapore
We invited VIP collectors of Singapore to a dinner, hosted and introduced them to the new range of watches.
We informed our target audience about the upcoming event through social media, and profiled each RSVP request.
Our team has hosted both of the events, and was able to perform Q&A, interviews and seminars on the spot.
500k total likes (12k average likes per post)
5m total reach (300k average reach per post)
440k average impressions per post
4.5k total comments
1.8m total views
20k average number of views per post
5k total screenshots
81% average story open rate
87% average story completion rate