0

+44(0)203 89 3 89 89

BACK TO TALENT

Montblanc “Around the World”

7 Cities

7 Photoshoots

5,000,000 targetted reach on Social media

CAMPAIGN

NOV 2015

SalonQP Photoshoot and competition launch

Dec 2015 – Jan 2016

Photoshoots around the world (Paris, Moscow, NYC, London, Dubai)

Jan 2016

Instagram TakeOver with 20 sponsored posts within 3 days and a reach of 5M followers

SIHH 2016

Thematic photoshoot and product launch presentation

July 2016

Summer VIP dinner with collectors in Singapore

Events

Private VIP Dinner

We invited VIP collectors of Singapore to a dinner, hosted and introduced them to the new range of watches.

LARGE WATCH ENTHUSIAST PARTY

We informed our target audience about the upcoming event through social media, and profiled each RSVP request.

EVENT HOSTING

Our team has hosted both of the events, and was able to perform Q&A, interviews and seminars on the spot.

STATISTICS & REACH

5m total reach

40 posts
500k total likes (12k average likes per post)
5m total reach (300k average reach per post)
440k average impressions per post
4.5k total comments

1.8m total views

100 posts
20 stories
1.8m total views
20k average number of views per post
5k total screenshots
81% average story open rate
87% average story completion rate